Cub Scouting Recruiting

Cub Scouting Membership Growth

The theme of the national Cub Scouting membership growth program for 2007 is "Race to Cub Scouting: Fun at Every Turn!" The overriding premise of this membership program is the strategy of target marketing; that is to say, reaching out to each potential Cub Scouting age boy and his family with a personal invitation to join our program, where they will learn good values and have fun with friends. Emphasis is placed on year-round growth development with early leadership selection, training, den organization, and volunteer leader involvement at every level.

The goal of this recruiting program is to provide each council with a coordinated, year-round approach to membership growth development: a comprehensive "best methods" resource manual with a variety of target marketing resources that will address multiple adult and youth markets within the community.

Membership growth and development is more than just the strategies used to recruit and retain members. Membership development is successful only if and when Cub Scouting contributes to the boy's and his family's growth, development, and satisfaction. Any quality membership growth plan must include a coordinated set of actions designed to help members achieve their goals. These actions are:

• Prospecting: Cultivating prospective new members and leaders
• Marketing: Marketing our mission, values, and fun for boys and families
• Securing: Securing and retaining members
• Welcoming: Giving a positive welcome and proper family orientation
• Involving: Involving new members to ensure member satisfaction

Tools for Success

Jeff Gordon Recruiting Flyer, No. 33195

Race to Cub Scouting Recruiting Flyer, No. 34188

Race to Cub Scouting Recruiting Flyer, No. 34675A

JoinCubScouting.org Bulletin Insert, No. 34677A

Jeff Gordon Banner, No. 32556

JoinCubScouting.org Banner, No. 34683

JoinCubScouting.org Large Yard Sign, No. 34682A

Join Now Small Yard Sign, No. 34681

Join Now LargeYard Sign, No. 34682A

Also available:

Jeff Gordon Postcard, No. 34385

Jeff Gordon Poster, No. 34313

Jeff Gordon Pocket Folder, No. 34314

Race to Cub Scouting Recruiting Flyer (Spanish), No. 34673

Race to Cub Scouting Poster, No. 34679

Race to Cub Scouting Pocket Folder, No. 32426A

JoinCubScouting.org Bulletin Insert (Spanish), No. 34678

JoinCubScouting.org Poster, No. 34680

JoinCubScouting.org Recruiting Flyer (English), No. 34675

JoinCubScouting.org Recruiting Flyer (Spanish), No. 34676

JoinCubScouting.org Recruiting Brochure, No. 34674

The Race to Cub Scouting: Fun at Every Turn! recruiting resource package provides several direct target marketing outreach tools to assist councils, districts, and packs in delivering Cub Scouting's message of shared values, strong role models, mentoring, leadership skills, value in education, positive self-esteem, and fun program to boys, families, and communities. These tools, combined with a local direct target marketing message and emphasis, will produce solid long-term growth in the local council and its districts and packs. The following is a sampling of the resources available, with some tips on how to use them:

• Post fliers and posters on bulletin boards throughout your neighborhood.
• Strategically place yard signs and banners at high-traffic areas, bus stops, and lawns of current members.
• Tray liners and placemats may be used in a variety of venues, such as fast-food restaurants, direct mail, and as grocery bag stuffers.
• Half-sheet bulletin inserts are great tools for delivering recruiting information through chartered organization mailings, church bulletins, and community recreation centers and sporting event announcements.
• Postcards aid in direct home delivery of a specific invitation to join.
• The Cub Scout Recruiting DVD provides a high-energy interactive message for boys and parents.

Be sure to include on all your target market promotional materials your invitation to join, including date, time, place, and a brief but exciting description of pack activities. Also include the telephone number of a pack leader or leaders who can be contacted for more information. Keep in mind that today's busy families need to be asked more than once to join. With this in mind, be sure that all eligible families in your service area receive multiple invitations to join in the family fun and adventure. Contact your local council for complete details and assistance in selecting the target-marketing tools that will provide the most effective growth impact in your neighborhood.