BSA Brand Assets

    Brand consistency is vital. Here are all of the new assets to assist you in being consistent with the BSA brand.


2008 Marketing & Communication Division Resources

    A single brochure listing all marketing materials developed by the Marketing & Communications Division of the National Office for your local council use.

National Strategic Plan

    The 2006-2010 BSA Strategic Plan defines specific, measurable goals the organization will pursue over the next five years.

National Communications Plan

    The purpose of the national communications plan is to reach every eligible youth in a relevant and meaningful way.



Anniversary

    The BSA anniversary provides a great opportunity to demonstrate our pride in America and continue our focus on service to others. Your council can benefit from using these materials to gain positive publicity for Scouting in your community.

Billboards

    Billboards are an excellent way to increase the visibility and awareness of Scouting within your community.

Brochure: Be Prepared/I am Prepared

    An eleven-page brochure that provides information about each of the BSA's programs and their relationship to chartered organizations.

Centennial History Council Tool Kit

    This tool kit is intended to describe some of the ways that your council can utilize the Boy Scouts of America: A Centennial History book for promotions, sales, and as a gift and recognition tool.

Guidebooks

    A series of guidebooks is available to assist councils with their marketing efforts.

News Release Sample

    This annotated Word file provides a model for you to prepare news releases in the style and format used by the Associated Press (AP).

PowerPoint Templates

    BSA-branded PowerPoint templates to provide a consistent and professional presentation).

Presentations

    These presentations can be used exactly as they are or tailored to your council's specific needs.

Print Ads

    The National Council promotes Scouting in national publications. This page provides samples of some of our print ads.

Report to the State 

    A "Report to the State" should be presented each year to the governor or other ranking elected official to highlight and share the benefits Scouting provides your state.

Talent Release Form

    Use this form to obtain permission to use photographs or audio/video recordings of people (permission must be obtained from a parent or guardian for individuals under age 18).